A curated online destination for considered bags and accessories. Editorial storytelling meets clean commerce — every bag has a page, a point of view, and a place in the collection.
Slinghaus is a curator-led bag destination that treats each piece like a story rather than a SKU. Every listing carries an editorial note on the maker, the material, and why this bag earned its shelf space.
The site is designed to feel slow in the right way — room to read, room to look — without compromising on how quickly a shopper can actually find and buy.
The founder had been publishing bag reviews on a newsletter for two years. The site needed to translate that editorial voice into a shoppable format — without turning it into another generic Shopify clone.
Two constraints shaped the work: a very small catalog (fewer than 100 pieces at launch) and a budget that ruled out a custom CMS build.
I designed the full site in Figma Make, moving from brand direction through to production-ready components in a single tool. The prototype became the source of truth for typography, grid, and motion.
From there, Claude Code translated the Figma Make output into a clean static build — React components, responsive layout, and a lightweight content layer the founder could update from markdown. Two tools, one continuous flow from moodboard to ship.
Slinghaus launched to 3,100 newsletter subscribers and sold through half its opening collection in the first weekend. Average session length ran 2.4× the category benchmark — people actually stayed to read.